Job Description
Digital Marketing Specialist This role requires a versatile digital marketer with expertise in both SEO and media buying, along with strong analytical skills and the ability to collaborate effectively with cross-functional teams.
SEO Responsibilities:
- Conduct thorough keyword research and analysis to identify high-value opportunities and stay ahead of competitors.
- Optimize website content, meta tags, and on-page elements to enhance search engine visibility.
- Conduct regular website audits to address technical SEO issues and improve site performance.
- Develop and execute effective link-building strategies to enhance domain authority and backlink profile.
- Implement a comprehensive content strategy aligned with SEO goals and user experience.
- Monitor website performance using analytics tools and make data-driven decisions to adjust strategies.
Media Buying:
- Research and identify suitable digital advertising platforms, including social media, search engines, and display networks.
- Collaborate with the marketing team to create targeted media buying strategies.
- Execute paid media buys across various platforms including search engines, social media, display networks, CTV/OTT, and Digital Audio.
Campaign Management:
- Assist in planning, executing, and optimizing digital marketing campaigns.
- Monitor and analyze campaign performance using relevant analytics tools.
- Make data-driven recommendations to enhance campaign effectiveness and efficiency.
- Manage day-to-day execution of paid media campaigns, including setup, optimization, and tracking.
Market Research:
- Stay informed about industry trends, competitive landscape, and emerging technologies in digital marketing.
- Conduct market research to identify potential opportunities and challenges in the digital advertising space.
- Conduct thorough keyword, market, competitive, and audience targeting research to build high-performing campaigns as needed.
Budget Management:
- Work closely with stakeholders to manage and allocate budgets effectively.
- Monitor spending and ensure campaigns are executed within budgetary constraints.
Collaboration:
- Collaborate with stakeholders to obtain creative assets, content, and approvals for campaigns.
Qualifications:
- Minimum 1-3 years of experience in digital marketing, with a focus on SEO, media buying, and campaign management.
- Proven track record of successfully managing and optimizing digital marketing campaigns across various platforms.
- Experience with SEO tools.
- Proficiency in using digital advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, etc. Digital marketplace (i.e. Basis or others) experience preferred.
Job Tags
Full time